Every business needs good marketing strategies and digital marketing is among the strategies. Traditionally, manufacturers focused on product development and manufacturing. They left the product marketing and promotion to the other stakeholders. Unfortunately, you might lose most of your customers if the people you trust to do the marketing fail to do it properly.
So, should you start taking part in the digital marketing of your manufacturing business or you should focus on product development alone?
As a manufacturer, you must work hard to keep your current customers coming back and adopt strategies that can help grow your market share. A quick example, if a large percentage of the individuals who use your products, whether car parts, computers, or food items, are online, they can provide the feedback you need directly. There will be no need of waiting for the information to trickle down through the supply chain network.
Digital marketing strategies range from guest posts to video marketing, and social media marketing. Keep reading to know the benefits of video marketing in manufacturing and why you should adopt it for your business.
Video Marketing in Numbers
Over 85 percent of businesses were using video marketing in 2020. That represented a 24 percent increase from the number of businesses that used this form of marketing in 2016. Even more, nine marketers in every ten consider video marketing the most important component of their marketing strategies.
Most marketers prefer presentation videos, sales videos, testimonial videos, and video ads when creating marketing videos. The number of people using smartphones has been increasing rapidly, meaning that the popularity of video marketing will also increase. Here are some of the benefits you will enjoy by choosing this type of marketing for your business.
- Video Marketing Helps Boost Conversions
Any type of marketing will help grow your brand, increase profitability, and drive conversions. So, if you have been working hard to boost conversions, video marketing should be part of your marketing campaigns. If you do it properly, video marketing will increase your conversions by over 80 percent.
Manufacturers who rely on video marketing manage to increase their direct sales too. Studies have shown that nearly 70 percent of online shoppers watch explainer videos before making the purchase decision. Thus, you must start thinking of how to build quality videos for your marketing campaigns.
Videos are effective in marketing because vision stands as the most dominant sense in the human brain. It is for that reason bulk of the information that gets to your brain is visual.
- Videos Generate Higher Return on Investment
Before undertaking any marketing activity for your manufacturing business, you must analyze it carefully. By doing that, you will know whether it will help you attain your goals or not. Besides, you should analyze the marketing activity to be sure that it will increase your return on investment. Fortunately, video marketing can increase you’re your return on investment, and some businesses report over 83 percent.
Even though video production requires experts, the cost of producing high-quality videos is still low. The internet offers many affordable online video editing tools that you can use to produce your marketing videos without hiring any professional. What’s more, you do not need expensive equipment to make the videos. All you need is your smartphone.
If you do not have the skills needed to produce quality marketing videos, consider hiring a professional.
- Videos will Help You Build Trust: Iskander Makhmudov
If one of your goals is to increase the sales of your manufacturing facility, you have to build customer trust. All you need to do is quality marketing videos. Videos are effective when it comes to building trust and long-term relationships with clients. Morepeople will opt for your products after they have watched a video of how they work.
To grow your manufacturing business, you have to focus on increasing sales by using many marketing channels. However, videos are more appealing to customers compared to plain texts. They will help you win the trust of your clients and drive more conversions. Iskander Makhmudov, the owner of UGMK (a copper producer), claims that you should work hard to make your visitors part of your business community through trust.