Organizations are currently aware of the fact that a key to compelling customers to reach them at the right time whenever they are going to purchase something. The presence of multi-channel marketing is generally powered by organizes, single and integrated view of companies. This empowers companies to achieve successful data-driven marketing. The success of marketing strategy depends on two items.
-
Single customer view
The organization needs to integrate customer marketing information into a central location. By this, it is possible to create a single customer view. Sometimes it is a daunting task to connect each aspect of customers to different variables. If done correctly, a single customer view provides a good source of knowledge to marketers. The gained understanding offers data-driven ability to give the right message to the clients.
-
Actionable Marketing Data
Marketers should believe in actionable marketing data for providing customers with relevant and timely interactions. Such data is always accessible, fresh, and upright. A plethora of marketing systems consumed by the companies is to perform cross-channel marketing.
It is possible to get the data-driven marketing success
Creating a single customer view generated from marketing data and ensuring marketing data is quite actionable and within reach. The correct marketing database offers marketers with a reliable and 360-degree view of customers to empower data-driven marketing. Furthermore, the marketing database gives actionable, appropriate, and timely interactions during the time of the purchase journey.
Data-driven marketing as a database solution
If an organization is able to integrate the pertinent data, then it is possible to have a single customer view. The presence of database solutions offers companies with a central location along with a data-driven marketing database solution. Even the database marketers are able to develop targeted marketing campaigns by using insightful marketing data. Now, the data-driven database solution permits companies to assimilate items like:
- Customer data.
- Multi-channel contact data.
- Different attributes of customers.
- Various levels of managed data.
- Segmentation data
- Campaign history.
- Marketing touch tracking.
- Multi-channel suppression.
A fully integrated data-driven database solution is known to provide marketers access to gather additional information related to customers. Now, you must have understood that data-driven marketing is not only about software.