Online taxi culture has caught on so much so that every major city is serviced by taxis that can be booked online. Though there are major taxi service providers such as Uber and Lyft that have been making big profits for years now, new firms are popping up every now and then, realising the untapped market potential of running a taxi service.
If you are one of those people with an entrepreneurial spirit looking at starting up an online taxi firm, this blog post is definitely for you.
How do you market your taxi Hull business?
Well, you can utilise a combination of both online and offline strategies. A powerful offline marketing campaign alongside a strong online campaign can create a greater impact on the people.
You can always rely on the following offline marketing strategies. We shall discuss them in detail.
Online Marketing Strategies for Taxi Services
Public Relation (PR)
Online media are always on a lookout for path-breaking news that would earn them a good number of hits. You need to hire an experienced PR company who has excellent media contacts. They will help you prepare a good press release announcing your taxi firm’s entry into the market. Then, you need to send this to selected local online media. Be careful to carefully choose the websites whose visitors would be interested in your business, so that they will be keen to write about the launch of your business.
Business Listings
You can get your business listed on websites that publish reviews about local cmpanies. Some taxi firms choose to add special deals, update their contact information, business hours and much more.
Deal sites
These sites provide deals on services like taxis, restaurants, online food deliveries, salons, etc. It has been noticed that people visit these deal sites for good deals on services in their locality. You can link up with a few popular deal sites in your locality to attract such customers.
The power of social media in the present day is very powerful. You can create a Facebook page for your taxi Hull marketing and designate a person for managing the content on the page and regularly update the relevant and entertaining content. A Facebook page will help you generate awareness among AN online audience about your business.
Offline Marketing Strategies for Taxi Services
Branded booklet/ leaflet campaign
You can speak to the local resorts and hotels and tie up with them to be “on-call” for their guests. Similarly, you can set up a kiosk at airports to get more customers. You can utilise a team of people, especially those who are looking to work part-time. Get them to hand out leaflets in the streets, universities and business districts.
Promo codes and discount flyers
You can offer new customers a discounted price on their first journey. You can hire a team to hand out flyers that would have promo codes for first time users. on the busy points on the streets
Referral codes for existing customers
You can offer existing customers a discount for every new customer they refer to the taxi firm, which can lead to an increase in popularity of the business and also, make your existing customers keep using your service.
Print media campaigns
Advertisements in local papers and magazines can help you gain the attention of the masses in the locality.
Radio advertisements
You can approach local radio stations and push an appropriate advertising campaign, keeping in mind your budget. Most people listen to radios on their morning route to work and while returning from work. You can pick a package so that the ad would be out during these peak hours.