Websites that provide a great user experience hook the attention of visitors, keep them engaged for a long time and serve their purpose. This means a lot to companies as they can garner maximum internet traffic, generating more leads and conversions to boost sales and profits. Hence, companies hire experienced UI development services to create websites with appealing interfaces that create a positive and engaging experience. Using UX principles in creating websites is of immense value as it makes sites intuitive, enhance visitors’ experience, and give your business a competitive edge.
So, what are the key UX principles that would improve your business website? Read this blog to get enlightened and use those principles for getting the maximum value.
- Know Your Audience
The first and foremost element of any UX design is to recognize who your audience is, and what are they searching for. What are their pain points and motivations? Only this will lead you to design a better interface for them. To be clear, observe analytics report for demographic data, utilize your audience surveys and polls, and analyze your competitors’ audience. A simple way to perceive your audience is to reach out to them directly using platforms like Zoho surveys and Google Forms.
- Never Compel Users to Think
In this fast-paced world, a website design is evaluated within a few seconds, so the UX of your website should be simple and easy to understand. Select font styles and colours that are easy to read and navigate. Use short sentences and avoid long words that distract users from addressing their needs. Use product images rather than a stock photo to deliver information more coherently. Original images bring the message forward and increase conversion rates by 45%.
- Let your Design Breathe
To add style and grace to your website design, make it appear organized and clutter-free. White spaces serve that purpose by providing your website with a layout room to breathe. It assists you in making content look better, sharper, legible, and scannable. Implementing white spaces to enhance the layout boosts the user experience on a website by around 20%.
- Visual Hierarchy
It means arranging the data—both textual and visual according to its importance. You can achieve it by designing your layout based on your business goals, and using grid design to build a clear, clean website. Highlight the chief element on an interface to make it notable to the users. Highlight important information effectively by making it appear bigger than anything else on the screen.
- Responsive Design
Customers and visitors access sites through different devices, such as mobile phones, tablets, laptops etc. Most web browsing takes place through mobile devices because they are compact and more portable to handle. Designers offering UI development services use the viewport Meta tag that helps website content automatically adapt to fit screens of various devices visitors use to access your site. So the business website must follow a mobile-first approach if they do not want to lose their clients.
Besides these, focusing on the design simplicity, clarity, and aesthetic beauty of the website design would make your website visitors more delightful and engaging.