Small businesses are often faced with a dilemma. They know they need to do SEO, but they don’t have a lot of money to spend on marketing. They can either hire an affordable local SEO provider and leave their business in someone else’s hands, or do it themselves and hope for the best. For affordable local SEO services, contact Spark Factory.
Some small businesses try to do SEO themselves. They end up getting frustrated because it takes too much time and, even when they do get results, it’s hard to know whether the results were due to their own efforts or just the normal ebb and flow of search engine traffic.
In many cases, small businesses are better off hiring an affordable local SEO provider so that they can focus their energy on other aspects of running the company.
This is a guest post by Kristi Hines. If you want to guest post on this blog, check out the guidelines here.
Local SEO is very affordable compared to other marketing methods, but the payoff can be huge. Local SEO helps you to rank higher in maps results, which are often near the top of the search engine results page (SERP). It also helps you rank higher in organic search results, which is especially important for small businesses and new websites because they have limited authority and trust with search engines.
You might not think that local SEO would be important for a business that does not have a physical location, but it can help your site rank higher for local keyword searches. This is because Google likes to see location-specific text on a website if someone searches for a keyword related to that location. If your target audience is located in specific cities or states, then you should include those locations in your content and other areas of your site.
If you’re like most small business owners, you’re likely getting your website built with a limited budget. It’s a tough choice that most businesses face. You want to ensure you have enough money to market and promote your site so it can attract new customers.
But before you get into the details of marketing, it’s important that your website is built right. That means hiring an expert who knows about local SEO and what it takes for a website to rank well in Google. If you don’t do this, you’ll end up with a site that no one can find in Google, or worse yet, one that is penalized by Google for being too spammy or black-hat.
While there are many factors that contribute to where your site ranks in Google, there are two important elements that need to be done right from the start:
1) On-page optimization – this includes proper use of headers and title tags on pages, as well as internal linking between pages.
2) Content – high quality content is what users are looking for when they search for anything online. Poorly written content will turn people off instantly, especially if they’ve already clicked through to your site from the SERP (search engine results page).