Colors are one of the first things we learn to distinguish and name—at least that is what we do. Nevertheless, did you know that colors could also make us hungry or dizzy, in addition to making things look beautiful? On the other hand, may it help us land a new job? In the field of psychology, color has long been a topic of interest, raising questions about how much color influences human behavior.
The feelings can be rather diverse
In order to entice customers, companies like Colgate, Nintendo and Virgin use red that has been scientifically shown to induce a sense of urgency. It is a color of the heart.
It is possible to be fooled by the colors you see
Though concluding that color affects a person’s psychology has been challenging, there have been numerous studies—some official, others not so official—that have come close to making this conclusion. When neuroscientist Kurt Goldstein began experimenting with factors like color and appearance in the 1930, these investigations began to take shape. Goldstein discovered that individuals intuitively assume that red items are heavier and that green objects are lighter.
Black and white information is more likely to slip your mind
In psychology of colors, researchers have discovered a number of ways in which color affects memory. It turns out that people have a hard time recalling things that are presented in black and white. In the same way that black-and-white movie scenes are more difficult to recall than color movie scenes, lecture notes written in colored pen are more beneficial than notes written in black ink. A possible explanation is that color has a bigger impact on the senses required to create a memory.
You will not see yellow aboard an airplane
Look at the bright yellow block of color up there for a moment. After a few seconds, do you get a little dizzy? Maybe you are feeling a little queasy. If that is the case, you are not alone. The color yellow has been linked to dizziness and nausea in a number of studies.
As a result, it is a popular marketing tool, but it is rarely employed inside planes or other modes of transportation, and is rarely used in advertising.
Certain hues might evoke fear in people.
Is it possible to be terrified of a particular color? Everyone has colors he or she does not like. Chromatophobia is a term used to describe an unreasonable dislike or fear of certain colors. As with most fear-based conditions, chromo phobia has its roots in an unpleasant prior experience, however this is a rare occurrence.
Colors account for 62% to 90% of a person’s first impression
The great majority of first impressions are based on color recognition when people meet for the first time. The first impressions of people who wear neutral colors or black are less favorable, whereas those who wear brighter colors are more likely to create friendships. To create an interior design for your house based on bright colors, visit https://www.acvision.com.sg/ and consult their expert.
Men and women who wear hints of red or blue on a first date are more likely than those who don’t to have stronger sensations and go on to have a second date, respectively. Now with Foyr Neo 3D interior design software, you can create the best color combination to suit your color psychology.