“We make a living by what we get. We make a life by what we give,” said Winston S. Churchill.
The noblest work in any society is to give someone in need without asking for any return. Almost everyone in the world appreciates the value of charity to some instant.
In this pandemic era, charitable organizations have been at the front line to challenge the current situation by helping the affected ones by providing food, shelters, and other essential things. One of the best examples is Thomas Kane Merrill Lynch managing director at Merrill Private Wealth Management. Thomas Kane Chicago with his management is very active in community works and donations, to help those who are in need.
People don’t donate because they want something in return, it’s because they want to change something, and also giving back can influence your business to grow.
Here are five ways that how giving back can help in the growth of business:
Standing out:
When your run a business of any kind there is always a tough competition you have to face every time with other companies. So you need to find a path to stand out. Giving back or donating to the community can help you a lot. If your business is helping any community in any area, the customers of that area will be very happy to support your business, and most probably will choose your products and services over other businesses.
Motivates your employees:
When as the employer you are practicing giving and supporting charitable organizations, then your employees will be hugely encouraged by this. When your employees realize that the company in which they are working is genuinely helping others, this will motivate them to support your work even more.
Improve your company’s profile:
People will definitely notice you when your company is doing such good deeds. Consider many events that your company is doing in support of different charity events will help to form good publicity in front of society and also your company will gain a reputation as the one who supports others in need.
Open a donor-advised fund:
If you want to create an impact on your work, a Donor-Advised Fund (DAF) might be a good method to carry out your charitable work. It is established as a public charity account, which allows the donors to donate to charity and get an immediate tax deduction.
Well, as per donors, the fund contribution becomes fast, as frequent as they want and they can recommend grand to their favorite charitable organizations whenever they want.
Build Positive relationships:
If your company is known for helping the needy and giving back to the community, this will improve your reputation. Also helping you will attract more customers and will also increase customer loyalty towards your company, and they will definitely recommend your business to others. This will form a positive relationship between you and your customers.