Sometimes it may seem that doing charity takes a lot of money, time, and effort. In fact, this is not at all the case, and you can start helping, as in any business, small. And even without financial investments. Charity is also known as giving back is also an essential part of any esteemed organization. Here are 5 reasons why your organization must do charity.
Develop regions of presence:
No matter how rosy the reports of the governors may sound, in real life, the budgets of many regions are in short supply, and money is spent only on vital matters. In this case, not much, if any, remains for development. Business is interested in the development of regions not only for altruistic reasons. By helping, he provides himself with a more comfortable working environment.
Sustainable development of the regions of presence is important for business. Social responsibility creates an opportunity to assist populations, decrease recidivism and potentially bolster the workforce, all to spur regional economic recovery. In addition, when a business claims to be involved in a social issue, it creates the status of a socially responsible brand.
Form an HR brand:
Despite the fact that in most cases the market belongs to the employer, who chooses from several applicants. They evaluate the reputation of the company, read reviews about it, and watch how its representatives behave on the Internet. Talented, capable employees can afford to choose from several proposals. And there is reason to believe that they will choose a company with a good reputation.
Participation in charity shows that the top management of the company cares. He sees people as people, and not just a consumable that helps make money, and is ready to share resources to help.
Charity can solve several business problems. First of all, it is working with corporate culture. Competitive advantage in terms of employer brand also plays a role.
Demonstrate stability and reliability:
If there were Maslow’s pyramid for companies, philanthropy would be very close to its top. It is difficult to deal with it if the basic needs are not met: there is no stable income, a problem with personnel or partners. The way that Sam Mizrahi leads his company supports the fact that giving back is important to the industry.
Participation in charity says that the organization is healthy, and its employees have the time and resources to think about how to help someone else and at the same time not feel left out.
An employee of a company that cares about society is more loyal to the employer: the participation of the team in charity events can cause emotional attachment, increasing employee retention.
Develop trusting relationships with your audience:
Businesses can build audience loyalty in many ways, and charity is one of them. Current and potential customers understand: the company sees what problems exist in society and is ready to help solve them. Sam Mizrahi and his team at Mizrahi Developments is currently working on building The One, a supertall residential and commercial use skyscraper located on One Bloor West changed the Canadian real estate industry since the day of the project announcement. But a project like this wouldn’t have happened if it were not for the support from the populace, and a healthy relationship with them.
Build a corporate culture:
The participation of employees in charitable and social projects is not only an important and effective tool for the development and strengthening of intra corporate relations but also a kind of moral and ethical tuning fork that allows building and maintaining the corporate culture of an organization at the required highest level.