The online marketplace allows even SMBs the chance to expand their reach. With the right online strategies, SMBs can gain entrance into global markets. One vital strategy is getting listed in web business directories.
Dedicated business directories like BLEEN help to boost your digital reach and connect with more customers and partners. It is a location-based directory listing that helps Australian customers and businesses connect.
Good reasons to get listed on web business directories
Improves SEO performance
Besides, offering more exposure, online business directories improve your SEO performance. They generate quality backlinks to your website. Backlinks are an important part of the overall SEO strategy.
Backlinks from the well-ranked and reputable website mean some of their authority is bestowed on you. You have to insert a website link while submitting to online web directories. Thus it helps to build valuable backlinks.
Builds reputation
In a buying journey brand awareness is crucial. Potential buyers have to know your business and have the trust and confidence necessary to close a deal. Online business directory submission is an ideal way of building an online reputation. More visibility helps to build trust and the chances of sales conversion increase.
Increase brand exposure
If you want to break into a niche market then Industry Link Online can be a valuable resource. List your business on this online directory to gain visibility in your niche and target audiences.
The top three rankings displayed on the search engine result page gain more than 75% of clicks. If you luckily got listed on an authorized directory listing, then your chances to gain top rank increase.
Great to target local and international search
Online web directories help to target local and international search queries. It allows reaching potential customers from a single platform.
Inexpensive promotional tool
Some affordable booster programs help to enhance your web presence. There are several budget-heavy marketing strategies.
Alternatively, online business directories are free or affordable to get registered on. For flooring vendors, Flooring Domain is a devoted online directory that is inexpensive for relevant businesses to get listed and gain visibility.
No need to feature the website in directory listings
You can get submit your business on web directories even if there is no website [as you are a startup]. It can start gaining visibility and awareness. The moment you have a website created, update the listing and insert your URL.
Create content-rich listings
Some online web directories allow their members to post their products.
Promotes business actively
Online business directories actively promote businesses listed on their platform. It helps you to carry your brand to another level.
Proper online directory submission SEO practices
- Directories are human-reviewed, so choose the right platform. Check the on-site listing quality.
- Submit to industry-specific and local directories to gratify Google’s relevancy principles and drive quality traffic.
- If you own a blog then submit it to blog directories.
- Ensure the directory is not penalized or banned.
- Avoid reciprocal links because it is against Google’s protocols.
- Use keywords in listing titles.
Be selective in choosing the best web directories to list your business!