With the evolution of the digital marketing sphere, today, every business demands an online presence. The market has grown to such a level that customers do not consider you if you do not have an online presence. Now arises the million-dollar question – most of you are in a dilemma about whether the digital marketing arena is suitable for all businesses.
You will be surprised to know that the digital marketing field is for everyone. Irrespective of the type and size of your business, the SEO company in India can create digital marketing strategies for all. However, to understand whether digital marketing works for all businesses, you firsthave to know digital marketing for B2B and B2C.
B2B and B2C digital marketing
If you have a B2B or business-to-business company, then the digital marketing goals for your company will be the following:
- Online lead generation
- Pushing customers to speak to the salesperson and then get persuaded
In the case of a B2C or business-to-consumer company, the goal of your digital marketing campaign will be the following:
- To attract users to your website
- To turn users to customers without the intervention of any salesperson
Note: Always hire a website design company, they will not only design it aesthetically but also SEO-friendly.
Reasons to use digital marketing
Now that you know how you have to design the digital marketing campaign of your business, it is time to make you aware of why digital marketing is so much in need nowadays, as suggested by many digital marketing Fort Mill SC agencies.
- Reduced cost
If you look at the traditional marketing methods like electronic and print media, it is more costly than digital media. Also, measuring the ROI in conventional media is a challenging task. On the other hand, digital marketing analyses the approaches made to function for the campaign beforehand to check their efficiency. Therefore, the channels of digital marketing are less costly than conventional media.
- Competitive small business
With digital marketing, not much gap exists between small, medium and large-scale businesses. This is mainly because almost all companies use the same resources to develop an effective digital marketing strategy, irrespective of their sizes. This is for sure that more prominent organizations will spend more behind their digital marketing strategy instead of the medium or more minor ones.
- Measures results with the help of ROI
When working with ROI, the question is – what results do my digital marketing campaign produce? Most of the marketing teams use the single attribution method to measure this. However, in traditional marketing, calculating ROI is a real challenge as everything has to be done manually and takes a lot of time.
- Increased customer engagement with mobile marketing
Now, you will find almost 50% of the users prefer looking into their mobile phones regarding a product review or checking out customer testimonials. Moreover, 90% of the time, people spend using their smartphones. So, if you can create a mobile-friendly site, you are sure to get more than expected traffic from it.
- More personalized attention to customers
Customers prefer brands attending them. Digital marketing does not believe in the ‘one-size-fits-all’ theory. Companies today need to conduct customer segmentation and find out which customer chooses what and attend them likewise. The better the customer experience, the more trust and loyalty is gained.
- Use social media to reach out
Digital marketing allows you to reach out to a maximum number of people in the best possible way. Be it via Facebook or Instagram or Twitter, or LinkedIn, people, prefer checking out posts uploaded by brands on these platforms and try to connect with them.
Conclusion
Therefore, if you have to survive in the market today, creating a digital presence is necessary. Catch hold of a reliable digital marketer, and your job will be done.