Did you know roughly 53% of marketers say blogging is a top inbound marketing priority for them?
Marketers prioritize blogging because it’s one of the best ways to generate clients for a huge number of businesses. Thus, if you own a dental practice, there’s a good chance this marketing approach will work for you as well.
This post will provide you with a quick introduction to blogging for dentists. If you want to attract more patients, you’ll soon discover how blogging can help.
Let’s begin!
- What Topics Should You Focus On?
One of the main things people struggle with in regards to blogging is choosing topics. After all, if you’re faced with a blank Word document, deciding what you should write about can be hard.
Luckily, identifying topics is relatively easy, and there are a few tried and tested tactics you can use.
One option is to think about the questions you get from your patients.
For instance, if you provide an ‘Invisalign’ service, people may ask you about the time it takes for the procedure to work. If people ask you this question in person, there’s a good chance they’re also ‘Googling’ it.
Thus, if you create content around this topic, your posts will likely gain some traction.
You can also come up with content ideas is by using a ‘keyword generator tool.’
With such tools, you enter a ‘base’ keyword, and the tool will return a list of related keywords. Once you have this list of related keywords, you can then go about creating content based on each of these keywords.
- Create Consistently
If you want to succeed with blogging, you must post content consistently.
To make things easier, you might want to dedicate a couple of weeks to creating content.
Once you’ve created this content, you may set things up so that it’s automatically posted over the coming weeks. You may then want to repeat this process so that your blog is always releasing new content.
- Outsource Some Parts of the Process
If you’re busy working as a dentist, you may not have the time to focus on content creation. This can be frustrating, but you can overcome this issue by outsourcing the content creation process.
What you outsource will come down to personal preference, and you should decide what works best for you.
For example, it might be the case that you need help with developing content ideas. However, others might have no issues with generating ideas, but they might want to outsource the writing part of the task.
It’s worth noting some dentists want to outsource the entire content creation process. If you fall into this category, you should hire a company that offers dentist internet marketing services.
Blogging for Dentists: Does It Work?
This post has provided you with a quick look at blogging for dentists and how this marketing tactic can help you win more clients.
One of the challenging things about blogging is that it can take some time before you get results. Following this, you need to make sure you keep on blogging for at least six months before you even think about quitting.
If you can do that, there’s a good chance you will see results, and this will then help you keep going.
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