When a real estate market is slowing down in a particular area, you have to amp up your marketing and outreach efforts to make your properties move. At the same time, you have to be careful about how you put your time and money towards marketing. Here are some winning strategies to generate interest in your properties.
Target Your Real Estate With Precision
Mail advertising is a great way to put information about a property directly into the hands of prospective buyers. However, you need to connect with the people who are most likely to be responsive and not waste resources trying to connect with everyone under the sun. A mailing that goes to an entire geographic area or zip code may be too broad and may end up missing the mark. Get help with your real estate mailers to use metrics that will increase your odds of connecting with interested investors.
Get the Best Quality Photographs Possible
A property that’s a fantastic value may have a dearth of interest simply because it’s not presented well in photographs. Your listing shots shouldn’t be low-resolution, poorly lit, or poorly framed. You need photographs that underscore a property’s most desirable features and give buyers a strong sense of what it’s like to be inside. If you want to showcase a property’s surrounding area, get some overhead drone shots that will emphasize a great location or great views.
Enhance Your Advertising on Social Media
Marketing on social media marketing can help engage a lot of people who are interested in purchasing a property in a particular area. When you post about the property, include hashtags and info about the town or city. Start conversations with people who follow your posts.
If a property has been sitting on the market a while, step up your marketing efforts with strong outreach and outstanding presentation efforts. Ultimately, you’ll be able to generate a significant increase in interest and activity.