Building a website without marketing it is like printing business cards without giving them out. If you have business cards but nobody sees them, then you have wasted your money on the cards. With a website, your investment of time, energy, and dollars in its design and development is wasted if nobody sees it. You can protect your investment in your website by investing in a marketing campaign to promote it.
It is a big internet out there and your small business is competing for Google’s page 1 along with hundreds or even thousands of other similar businesses. They might be around the corner or on the other side of the world, depending on the kind of business you have. While you might be thinking that Google can bring more customers to you, at the same time, Google can also lead your local, existing customers away to better deals in some faraway land.
How can you convince Google to rank you higher?One tried and true method is called Search Engine Optimization (SEO). SEO is a process of making a website appear to search engines more relevant for particular topics or keywords than other sites.
The advantage to getting found in Google or Bing is that just about everyone is using them when they need to find something on the internet. These are not cold calls! These are customers looking for your goods and services. Why not make it as easy as possible for them to find you?
Google will not automatically put your site at the top of page 1. Gone are the days when Google ranked a website based solely on its content, what it said about itself. Now, it is a complicated process involving not just your site but other sites that link to your site. And your site must have fresh content… no more set it and forget it.
But who has time to generate all that fresh content? A small business in New Jersey can partner with a NJ SEO company that can create that content and the high-quality links that will help its website rank well in Google search results and thereby make the site a 24×7 lead generator.
Online marketing can bring local or global customers to a business. To learn how SEO can be an investment in your company’s future, see this infographic by Landau Consulting.
