Although there are many different cannabis marketing techniques, the best ones to use will depend on a variety of factors including who your target market is and how much capital you have at your disposal. A good place to start would be Spark Factory, they are experts in cannabis marketing.
SEO for Cannabis Marketing Techniques
If you want to give yourself the best chance of success with your cannabis marketing campaign, you should seriously consider using Search Engine Optimization (SEO) techniques. When done correctly, these strategies may help improve the overall visibility of your website in search engines such as Google and Bing which can ultimately lead to more traffic, leads, and sales.
Making use of SEO techniques also enables businesses that have a limited budget for their marketing campaigns or those that don’t have an incredibly large social media following to start to see big results. When doing SEO it’s important to keep in mind that you won’t see results right away; it may take some time before you start to notice an increase in website traffic. It’s also important to remember that, like any marketing campaign, SEO campaigns will need to be monitored and adjusted over time in order for them to remain successful.
The first step when starting your cannabis marketing campaign should be to create a page on your website dedicated specifically to Search Engine Optimization. This is where you’ll want to highlight the benefits of using SEO, explain why it’s important, and provide examples of how other businesses have seen success with using it. Your page should also include links out to articles explaining basic SEO strategies such as keyword research and backlinking along with more specific, on-page solutions that can be found online.
Once your SEO page is created, the second step to a successful cannabis marketing campaign is to create a blog for your business and fill it with content that relates to your target market. This blog should provide visitors with informative articles about the cannabis industry as well as helpful tips and advice on how they can benefit from using cannabis products or services.
The third step is to start posting on social media outlets such as Facebook, Twitter, Pinterest, Instagram, and TikTok. These platforms allow you to share links from your blog posts with your followers as well as use hashtags related to the cannabis industry, allowing you to be discovered. Additionally, you can also create your own hashtags that relate to your cannabis business and use them in posts on all of the previously mentioned social media platforms.
Step 5 is basically an extension of step 4: search for and join cannabis-related groups and pages on social media so that you can generate support for your business and interact with other industry professionals. The more active you are within the group, the higher chance you have at being noticed by potential customers.
Another great marketing tactic is submitting articles written about your business to publications such as “High Times”, “Leafly”, etc.. Articles featured by these news outlets get noticed by users browsing through their websites resulting in increased web traffic which can consequently lead to more customers and brand recognition.