Sales promotions are a big part of a company’s desire to influence their target customers’ purchasing decisions. They are very influential because these promotions encourage customers to either make a purchase or request more information about a company’s product. However, the competition within businesses nowadays has become thicker and tighter, and it now comes down to who can find different marketing strategies that will help them stand out from all of the other companies in their field.
One thing that can set these companies apart is the use of electronic shelf labels. If you are not familiar with these electronic shelf labels,they are used by companies to display the prices of their products on shelves, which can be updated anytime prices go up. These shelf labels help companies that have a hard time manually creating promo posters.They also make the shopping experience exciting and convenient for customers bringing a company’s sales promotions to a whole new level.
SOLUM is a trusted company when it comes to helping companies with their sales promotions. They are well known when it comes to ESL brand promotions, and withtheir new system called the Newton, businesses can upgrade their sales promotions.Newton is a system with featurescapable of helping companies execute their marketing strategies. Its screen resolution has been boosted by 20%, making the display on screens crisper and clearer.
With Newton’s ability to support a location-based service, locations of promotional products can be shown, and retail analysis can be obtained so companies can promote their products by changing their position to the bestselling area.
These are just some of the things that set Newton apart in the world of sales promotions. If you are interested in learning more, you can check out this infographic prepared by our friends over at SOLUM.
